About Me
Who am I ?
I'm a Frenchie who arrived in Australia back in 2006 with just a backpack, and ended up working for many startups, moving from employee, to freelancer, to investor, and now co-founder of two new businesses. I now live between Sydney, Australia, and Marseille, France.
My specialty is Digital Marketing Strategies, with a focus on lead acquisition through Paid channel. I am now moving into Video SEO, influencer's marketing, and content monetisation through my new businesses.
My experience
I started in the tech startup scene in 2006, initally working as marketing specialist for company called iMega Group, sold to Photon Group.
By 2010, I decided to invest in the new startup of an ex-colleague, Fotomerchant. I joined it as marketing manager shortly after, and helped grow our paid subscribers from 150 to 2000+ in less than 3 years.
In 2013, I joined Lendi (formerly known as AusCred), a startup built by an ex-colleague. I joined as marketing consultant, where I helped the lead volume grow 10x in less than 3 years, and over 200x in 9 years by the time I left.
In 2017, I joined Easy Business App (formerly known as Easy Payslip), a startup built by my accountant. I joined as marketing consultant, where I helped grow our paid subscribers from 150 to 2000+ in less than 3 years.
In 2020, I started a project called Aide-moi à grandir, with my friend Anne-Margreth Hapiuk. We grew our YouTube channel and subscriber list from 0 to 2000+ followers in 2 years before now pivoting into a streaming revenue model for 2023.
In 2021, I started a company called Unhooked, with my friend Dimitri Douchin, PhD.
We are launching it officially in 2023.
Learn more about these companies in my porfolio here.
Outside of work
Well, my passions are actually dancing and music. I have been playing piano since I was a kid, both Jazz and Classical, and now regularly play at Afrolatin dance events.
Which is related to my other passion - dancing Kizomba, an Afrolatin dance from Angola that I have been dancing for over 8 years.